5 Brand Exposure Techniques For Your Small Business | It took you perhaps years to make your vision of starting your own business come true. You’ve done your sourcing and planning — and you’ve thought of a clever name that represents your business. Now it’s time to let your customers know that you are open for business.
Getting your name out there is one of the most important aspects of business. Developing your brand strategy for maximum brand exposure is integral to the growth of your business. And you can’t just throw money at advertisers and influencers and hope that your customers will come in droves. Developing brand awareness requires strategic planning in order to actually be useful instead of wasteful. You’ll need to identify your target demographic and find out how to spin your branding to make it do the talking to appeal to your customers. And after that, let the quality of your products and services do the walking.
Here are five techniques to help expose your brand:
Use Social Media
If you’re just starting out, money could get pretty tight. This is where social media can help.
Yes, there are “sponsored” ads in your favorite social media platforms. You can go that route if you have the extra budget; but if not, you can also just advertise for free on social media. This is especially helpful when you are just beginning to get your business off the ground.
Just keep these tips in mind:
- Keep consistent branding across all your social media platforms. You want your customers to associate your social media pages to your brand. So keep your color schemes the same, the same logo as your profile picture or your background. You’ll need to keep these consistent so that your customers will easily recognize your colors or your logo to your company.
- Keep the message the same, but the delivery different. You’ll notice that different platforms give off different tones. LinkedIn is more formal, Twitter is more playful, Tiktok is more fun. Use these tones when delivering your message. Consistent message, different tone to fit the social media platform.
- Host virtual events to keep things interesting. Events like these promote customer engagement. It keeps your customers interested while attracting more people to try your brand out. At the same time, this will give you a venue to learn more about your customers. The more you learn about them, the better you can cater to their needs.
Post interactive content on your websites
People like being entertained. We become more engaged with interaction. That same thought carries over to business. The more fun and interactive your user interface is, the more people want to use it.
You can have your customers design their own products. For example, if you are a clothing brand, you can have your customers pick their own customized design. If you’re a food place, you can have them pick and choose their own ingredients. Having them get “involved” in the production process keeps customers interested. It makes them feel more in control of the final product that gets to them and gives them the satisfaction of being part of its creation.
Get involved with your community
The best way to get your brand exposed is if the people actually see your company get involved in community matters. Join community events, help in outreach programs. Position your company as a brand that helps their community. This will capture people’s attention, and they will start getting curious about what your company has to offer.
The best part about that is, not only are you creating a good name for your brand, you are also building connections in your community and are helping people. This humanizes you and your company. And people relate to that. When people can relate to things, they tend to want to keep interacting with those that they feel they have a connection.
Use referral marketing
When your customers like your products they tend to tell their families and friends about it. Because they’ve found a good thing and want to share it. You can capitalize on that by actually formalizing that referral. You can give your customers their own referral codes that they can give to their individual networks for discounts and vouchers.
This gets more customers in the door and helps you develop a loyal following at the same time. You can quickly acquire a considerable customer base with this strategy. Of course provided that your products and services are up to par.
Develop and adhere to company strategies
All this would be moot if you don’t have an actual plan in place. So truly, the best way to have brand exposure is if you have a solid brand marketing strategy in place.
You don’t even have to look too far to think and come up with your own strategies. You can use templates like in Google Slides or any other template or tool you favor. You can use these templates to help develop your own strategies, then as you slowly start growing and the business terrain changes, you can modify these strategies as you grow and change.
Perhaps the most important thing to remember is to grow with change. There will be more platforms for advertising and brand exposure in the future. The best way to use them to your advantage is to have strategies in place that can be modified to fit the times.