Dan Radak, Negosentro.com | Even though plenty of business-related conversations are today held online, every business out there can still benefit from holding a big corporate event. Of course, this doesn’t mean you shouldn’t use the web in order to make the event even better. Email is one of the most used means of communication on the web and it might just be what you need in order to support your special gathering. That being said, here are four tips that will help you use email to support your event.
Have all the necessary email addresses
One of the biggest reasons why you should use email when holding a corporate event is to send invitations. Still, this is something you won’t be able to do if you don’t have email addresses of all the people you want to be there – both your clients and business partners. A great way to make sure you have everyone’s email addresses is to allow them to register on your website and leave you their address. Of course, this doesn’t mean you should go for aggressive pop-ups, but for some other mildly persuasive options. For example, you can have a registration template on your home page, which will make it much easier for anyone to register on your website. When it comes to your business partners and important clients, collecting email addresses offline is always a good idea.
Don’t have your emails be labeled as spam
A lot of emails sent by companies to their customers are labeled as spam and get deleted without being read at all. This is something you definitely don’t want to happen with your invitations and that’s why you have to be very careful when sending them. First of all, this means you should try to come up with a subject line that will make your customers open the email. For example, something like “We’re inviting you to our client appreciation event” is always going to do the trick since your customers will know what the email is about without even having to read it. Also, make sure you don’t try to sell your products or services in the email since that will reduce the chances of your customers actually showing up at your event.
Turn to an automation tool
There’s no need to say that consumers like to turn to companies who take a more personal approach when communicating with their customers. This means that making your invitations personal will help you attract people to your event. Still, writing so many emails yourself is practically impossible. That’s why there are automation tools that can help you send tons of personalized emails in no more than a few seconds. Automation tools can also help you collect replies from your customers and send reminders to those who still haven’t replied to your invitation. This will make it much easier to plan your event since you’ll know roughly how many people will be there.
Don’t forget to send more emails afterwards
Just because your event is over, it doesn’t mean you’re done sending emails to your customers and business partners. Sending thank-you notes to the people who showed up will make them feel valued, which is exactly what you should be aiming at. Not to mention that emails like this will make your event more memorable. This is especially the case if you’re running an ecommerce website and you don’t get a chance to meet your customers in person too often. You can also try to learn a thing or two about a proper use of email marketing for ecommerce in order to send more emails to those who have shown interest in buying more products from you.
Follow all of these tips and your big corporate event is guaranteed to be a real hit. Just don’t forget to keep using emails as a way of staying in touch with people who have attended your event.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.