Negosentro.com | 4 Essential Tips for Creating Packaging for Your Business |
For any new business, the words “custom packaging” can spark a bit of excitement along with a sense of panic. While the packaging used is an exciting brand asset, the process of designing it can be quite intimidating. Even though this is often the case, it doesn’t have to be like this.
Depending on what is being sold and where it is being sold, the packaging needs for a product will differ. One way to approach the design process is as a marriage between aesthetics and practicality. If a business strays too far in one direction or another, one is going to falter and fail. The goal is to find the perfect balance for the business and the brand identity.
The question is, where to begin? While this can seem like an impossible question to answer, it doesn’t have to be. While it is a smart move to find help at SBL, it’s also a good idea to use these tips to get brand packaging right.
1. Think About the Packaging Needs
Before looking at various options, it’s important to figure out what the business wants to accomplish with the packaging design. Regardless of if the brand is new and designing the package for the first time, or if it is undergoing a refresh, this is a crucial step in the design process. Custom packaging is a method of getting products from point A to point B, delivering on the marketing strategy, and building a brand all smooshed together.
To figure out the end goal consider what selling channels the packaging will be used in and what type of products need the packaging. The answer to these two questions can help you determine the purpose of the packaging. As mentioned, this is a crucial step in the process.
2. Select the Brand Elements Carefully
The packaging selected is essentially the visual pitch of the product to a customer. It helps to foster brand recognition. This is why many brands want to ensure the logo for the company is front and center.
However, this isn’t the only way to create a unique design. Make sure the design selected is something that is pleasing to the end customer. This may require a bit of outside the box thinking.
3. Use the Packaging to Tell a Story
Today is the age of social media, which means that packaging is no longer just packaging. Instead, it is a storytelling device for the brand. Just a few years ago, the product packaging would only be seen by the customer. However, today, the audience is virtually unlimited. Keep this in mind when designing product packaging.
4. Keep the Packaging Green
When a brand begins to think about the design of its package, they will typically jump right into various decisions and considerations about aesthetics. However, design sustainability is also a crucial consideration. Nothing is worse than giving customers packaging materials they are unable to dispose of responsibly, so don’t!
By keeping the tips and information here in mind it is possible to create a quality package for any product. It may also be a good idea to work with the pros to create packaging that is sustainable and quality. Being informed is the best way to ensure the end goal is achieved and that the packaging makes the right statement.