Negosentro|4 Easy Ways to Reach New Customers|You might have already established a customer base, but that doesn’t mean new ones aren’t welcome. Of course, you want to build brand awareness and attract new people to your business. What company doesn’t want that? The thing is, it isn’t that easy to drive new leads and sales to your business. It takes time for people to reach a purchase decision or sign a contract the seals the deal.
In this guide, you’ll learn about different ways to attract new customers so that you do have a higher chance of increasing sales and ultimately, building revenue.
Create an Email Newsletter
Email marketing is a great way to drive traffic to your website, which opens up the opportunity for customers to contact you and take interest in your product or service. An email newsletter can drive regular traffic to your website because you’re offering free resources to grab a reader’s attention.
To start an email newsletter, you first need an email marketing provider. Next, you’ll need people to send these emails to. You can do this by adding a signup form to your website or gathering contacts for social media. Then, you can start sending professional messages using an email template.
From there, you can convert website visitors into customers. Offer email subscribers 10% off their first order. Promote a product similar to one they previously purchased.
Start a Blog
Starting a blog is a form of content marketing, which is the process of providing valuable information to gain a reader’s trust and confidence. With a blog, you’ll not only be able to create quality content that build’s trust, but you’ll also be gaining a boost in search engine optimization (SEO). That’s because Google and other major search engines look to provide users with valuable content in the search engine results pages (SERPs).
The content that best meets a user’s expectations and best satisfies their search intent will be more visible. This means that it’ll rank higher in the SERPs, usually on the first or second page. This way, the search engines can help users access the best content with the fewest number of clicks possible.
For example, imagine you’re a healthcare brand and you want to help your customers achieve and maintain great health by providing useful medical advice. Maybe you want to write a post about low lectin beans and the best ways to remove lectins from your diet. This content will be valuable to people who want to reduce inflammation and manage specific health problems, such as multiple sclerosis (MS). By reading this content and gaining lots of new knowledge from it, prospects will begin to trust your expertise and will eventually make contact with you about their needs.
Run a Contest
If you’re not running viral contests like other brands, you’re missing out. Hosting contests is a great way to humanize your brand and provide a fun experience to your existing customers and followers on social media.
For example, you can encourage your followers to share pictures of themselves enjoying a certain experience. Their friends will be soon to follow. By doing this, you can reach a ton of people without a lot of effort. After getting people involved, offer an enticing reward for your winner(s). For example, you can offer a free vacation, laptops and even cash. This will provide an incentive for people to participate. The more participants your contest has, the more potential customers you’re likely to reach. Encourage participants to spread the word by increasing their chances of winning for every like and social share they receive.
Get Positive Reviews
By having a presence on popular review sites like Yelp, Foursquare, or Angie’s List, you can get your business in front of a huge audience. Having positive reviews will help you make a great first impression on potential customers. If you want to reach more customers online, take advantage of these easy ways. You’ll be surprised at how many people you can reach.