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Negosentro | 4 Best Fundraising CRM Platforms in 2025 | The best customer relationship management (CRM) platforms for fundraising in 2025 comprehensively manage interactions with donors and log their giving history for timely recognition and evidence-based giving requests. This year’s must-have fundraising CRM software also enhances donor engagement by incorporating AI-driven capabilities to personalize campaigns and save nonprofits a significant amount of time drafting emails and text resources.
Some of the most dynamic CRM fundraising platforms give organizations access to detailed, up-to-date donor data to help them find like-minded donors who are willing and able to give. The nonprofit CRM software can then analyze this data and provide insights on how to adjust donor engagement efforts accordingly.
The following are four must-have CRM platforms for 2025 that appeal to different types of fundraising organizations.
1. Ascend by Kindsight: Best Nonprofit CRM Software Overall
Ascend by Kindsight steals the top spot on the list as the best nonprofit CRM. Ascend, which is built on Salesforce, tracks everything related to donor interactions in a single centralized hub. This platform’s essential nonprofit CRM features allow organizations to access big data instantly and in real time.
Some of ascend by Kindsight’s best features are:
- A comprehensive donor database: Provides a comprehensive view of stakeholders and offers an overall picture of your organization’s operations by compiling complex data in one centralized place. Monitors and tracks every interaction you have with your constituents. Uses real-time alerts and analytics powered by AI, guiding you on your next best action.
- Automates repetitive tasks: Expedites and simplifies portfolio and move management, a.k.a the donor life cycle. Drastically reduces manual tracking by using the power of AI to create a more personalized donor journey. Emerging evidence shows that generative AI can improve a highly skilled worker’s performance by nearly 40% compared with workers who don’t use it. Imagine what your team could achieve with that extra time!
- HIPAA compliant: Automatically connects with grateful patients and donors while adhering to HIPAA regulations and inspires them to invest in the future of healthcare nonprofits.
- Easy and secure payment processing: It provides an intuitive interface that offers a simple, convenient, and secure way for donors to support your organization. Donors can choose to donate using various payment methods and gifts will automatically be processed in ascend.
- Mobile and web access: Mobile and web access keep important information accessible on the go. Ensures that organizations never miss an opportunity to connect with a donor and manage donor relationships and interactions easily from anywhere. This can be particularly useful for nonprofits that work with a remote team and need to stay connected with donors from various locations.
Who is ascend by Kindsight great for? Ascend by Kindsight is perfect for healthcare organizations, higher education institutions, and nonprofit organizations that want to drive their missions forward at any scale. An exceptionally user-friendly donor management CRM that saves time by automating repetitive tasks and providing real-time major donor intel and alerts for more impactful donation requests.
2. Bloomerang: Great for Donor Management and Retention
Aside from its catchy name, Bloomerang is a stand-out fundraising software and donor management system that excels in donor retention. Donor retention is important because it’s more cost-effective in the long run to have a group of loyal donors than constantly trying to attract new ones. Bloomerang allows organizations to track and identify donors who are at risk of disengaging.
Some of Bloomerang’s key nonprofit CRM features include:
Donor retention tools: Features advanced donor retention tools that analyze donor engagement and track donor frequency with precision. This feature can track key metrics like the donor life cycle and pinpoint what donors are not engaged. A high donor retention rate means that donors return to make donations to your organization every month or year.
Segmentation and personalization: Segments and target audiences based on common qualities and characteristics. An easy-to-use donor management platform that creates hyper-personalized communications to build more accurate and meaningful connections with donors. This type of hyper-personalization can make donors feel truly heard, seen, and understood.
Easy event registration events and management: Makes events easier to manage with simplified registration using online forms. These forms also simplify the process of tracking event revenue and donor attendance.
Who is Bloomerang great for? Bloomerang is great for nonprofits that want to reach, retain, and engage donors who will want to keep coming back every year.
3. DonorPerfect: Ideal for Customizable Reporting
DonorPerfect is a great customer relationship management platform that is easy to use and has excellent customer support. This platform is used to manage donor relationships and track gift-giving.
Some of DonorPerfect’s key nonprofit CRM features include:
Customizable reporting: Creates and edits custom reports about any donor data. Has custom fields that make it easier to search, organize, and analyze a donor’s data.
Matching-gift capabilities: Doubles the donation by providing donors with easy-to-navigate matching gift forms with instructions on how to increase their donation impact.
Integration with third-party tools: Offers numerous integrations with third-party tools and platforms such as QuickBooks, MailChimp, and Constant Contact. These integrations allow anyone, including experts or novice fundraisers, to create top-notch email marketing campaigns.
Online donation pages: Offers highly customizable templates for online donation pages and sign-up forms. Accepts donations through these pages by offering secure credit card processing for donors.
Gift acknowledgment: Thanks donors by sending automatic receipts for online and monthly gifts. Users can create video acknowledgments and personalized thank-you letters to show extra gratitude to major donors.
Who is DonorPerfect great for? Nonprofit organizations of all sizes that require efficient grant and gift tracking, moves management, and mass mailing.
4. Fundly
Fundly is an online fundraising and CRM platform that tracks donor information and data. It is regarded as an easy-to-use platform that can be modified to support a range of fundraising campaigns.
Some of Fundly’s key nonprofit CRM features include:
Customizable fundraising pages: Users can customize and tailor fundraising pages to align with their organization’s branding. Every interaction, payment, and donation can then be tracked to interpret a range of donor data. Online fundraising tools on these pages offer built-in sharing capabilities for more personalized outreach.
Automated receipts: Automatically generate an acknowledgment receipt to a donor who has given via email. This immediate confirmation can be particularly important for a donor’s personal record-keeping and be relevant to their tax situation.
Engage Supporters: This offers several tools to keep donors engaged in the fundraising process. Users can personalize thank-you messages and send them to donors, as well as share updates on the campaign’s progress.
Event management and organization: Helps fundraisers organize face-to-face galas and events. Targets donors and automates manual tasks such as sending invitations, resource planning, and tracking which donors attend the event and donate.
Who is Fundly great for? Fundly is particularly beneficial for in-person and online fundraising by charities, schools, clubs, and religious institutions. It can also be used for volunteer management.
Choosing the Best Nonprofit CRM Solutions for Your Organization
2025 is the year for organizations of all types to step up and use a great CRM that leverages artificial intelligence and automation to make fundraising simpler. Features such as a comprehensive database and an intuitive interface make fundraising a lot more enjoyable for the person raising the funds.
- Ascend by Kindsight stands out as the most comprehensive fundraising CRM for organizations looking to lasso the power of AI, real-time donor insights, and automation to kickstart and drive their fundraising efforts.
- Bloomerang and DonorPerfect have good customizable reporting and donor retention tools.
- Fundly is advantageous for charitable organizations that want to tailor their fundraising pages to align with their brand.
By investing in one of these CRM platforms, organizations can stay one step ahead of the competition and one step closer to achieving their fundraising goals.
