Negosentro | 3 Ways to Market Your Business Online | Years ago, having a website for your business, used to be all you needed when it came to marketing online. It was unusual, and if you had a space on the internet, people were sure to notice you. Today things are very different. If you don’t have a website, you’re missing out on not just traffic and potential sales, but also the trust you need to win over with your future clients. Because setting up a website is so simple and cost-effective, when a business doesn’t have one, it can set off alarm bells and cause the public to steer clear, as they’re not sure if it’s legitimate or reputable.
The trouble is, now there are so many websites, it’s difficult to stand out, online. How can you market your business more marketable? Don’t worry, there are ways it can be done. Read on, to find out.
Optimize Your SEO
SEO – which stands for search engine optimization – is a massively important part of any online marketing campaign. SEO is what will rank you in the search engine results pages, and the higher you can rank (ideally at or close to the top of the first page), the more likely it is you’ll get more visitors to your website, who might go on to become your customers.
In essence, SEO is a set of rules that, when followed correctly, enable the search engines to find your site, verify its validity and suitability, and rank you accordingly. If you don’t put any SEO on your website, you’ll rank poorly, because people simply won’t come across you during their search. By having a blog on your site that is regularly updated, and dotted with links and keywords – you can improve your SEO.
Pay Per Click Advertising
Pay per click advertising (also known as PPC), is another very useful way to advertise your business online. PPC, and in particular, Google Ads, means creating a small advert that is triggered when certain keywords are used. Whenever people click on your advert, you will be charged a small amount of money (a few cents in most cases), so you do need to set a good budget that you are comfortable with. Ideally, as more people are see your ad and click to check it out, you’ll make enough sales to cover the cost and give you a profit.
Getting your PPC campaign right can be difficult, but there are google ads professionals who can assist, and it’s well worth hiring them to ensure your ad gets noticed and brings you a steady stream of customers.
More and more businesses now understand that social media offers them many opportunities to advertise online. Not only can you create an ad for free (or very little money if you choose to promote it), but you can reach more people than almost any other advertising method online.
Of course, just being on social media isn’t enough – you do need to work at it! You should post on a regular basis, and interact with the public, who will make comments and ask questions. You’ll also need to create as much sharable content as possible; the more people who share your posts, the more people outside your circle, will become aware of what you have to offer.