Jonie Reyes, Negosentro | You need a strong sales strategy if you want your business to be a success. For businesses that are struggling to make those necessary sales in this difficult financial climate, it can seem like you’re hitting dead-end after dead-end. However, if you’re struggling to generate leads and close those sales, then you need to start looking at alternate ways to attract and find potential new clients. With a few simple motivators, those new clients may not be as hard to find as you think, and by taking advantage of the possibilities, you may find that you are able to give your business a brand new lease of life. Sales might be difficult to finalize, but there are ways that you can find new customers and revitalize your sales team.
Use social media
It may seem like an obvious piece of advice, but there’s no denying the ability of social media to reach new potential clients. Although platforms such as Facebook and Twitter are prone to changes in their algorithms that dictate who can see what, even with those changes it’s still possible to reach out and attract a new audience. While you can pay for a signal boost, a better option is to post updates or tweets that encourage social media sharing and engagement, and if you do it correctly, then you’ll find that more people are seeing your online presence. By broadening your social media impact you optimize the opportunities to spread your branding, and that’s key in today’s business climate.
Generating new leads
While social media is of obvious importance in today’s connected world, it can be too easy to fall back on its use as the be-all and end-all of your lead generation strategies. However, there are some tried and tested ways of making the most of what you already have, whether that’s your own skills or the testimonials of previous clients. For those that are interested in taking the extra step, using tools such as The Email Finder will open up whole new audiences that are relevant to your industry sector, product or service. By narrowing down your target audience, you increase the chances of finding the clients with a genuine interest in your business, and that means an increase in traffic and sales.
Never forget dormant customers
There’s nothing worse than making a sale and then never seeing that customer again. Lapsed or dormant customers should never be forgotten and can be the backbone of your sales figures if you look after them correctly and take the time to remind them that you are open for business. Ultimately, it can often be considerably easier to make a sale to someone who has already used your services than it is to find new customers. So neglecting your after-sales care can be very damaging to your sales figures. There are a number of ways that you can reignite a dormant customer, with email newsletters and special offers being the top of the list.