Negosentro.com | 3 Reasons You Need to Focus on Building Your Online Reputation This Year | If you’re not focused on building your online reputation, you’re already behind. There are many tools available to business owners to improve your online presence. The tools we are referring to aren’t hammers or screwdrivers, but, in fact, digital marketing tools that help you create the image you’d like to portray online. But why do you need to do this, you ask? You already have a website and social media accounts that you run and post on, so what more do you need to do to build an online reputation?
Read on to find out more.
Boosting your ranking in the SERPs = more customers
Just because you have a website doesn’t mean people are going to find you. It is not as simple as that. You are competing against hundreds of thousands of other companies who are also trying to gain new customers. If you don’t build up your online presence, you will struggle to break through the sea of competitors and find new customers. Worse than that, you will be left behind while your competitors take your customers. So, how can you stop this from happening and start finding more customers?
It all starts with your position on the SERPs (search engine result pages). When somebody types something into Google (or another search engine), they will bring up a list of results based on the search query entered. Google uses algorithms that scan the internet for the keyword that the user has inputted. If you focus on implementing an SEO strategy that includes using these keywords within your website, whether this is in the content on your blog or within titles, you are increasing the chances of your ranking improving. People very rarely go past page two on the SERPs. So, the higher you are in the rankings, the more chance you have of new customers finding you and viewing you as a trustworthy source.
Aiming for a spot on page one, or better yet, that number one spot will bring you more traffic and the opportunity to turn these leads into sales.
You can influence how people see your brand
Building an online presence is about more than just increasing your chances of finding new customers; it is about influencing how people perceive your brand too. You might be doing everything right in Google’s eyes and ranking on that first page, but who you are and what people think of you are two very different things. Retaining a reputation for being a company that only provides positive customer experiences is hard, so this is why you should see what reputation management can do for you.
Reputation management is about influencing what and how people perceive you or your brand online. In order to maintain a positive reputation online, you need to actively work at it. This includes publishing quality content, monitoring and actively using social media platforms, focusing on your online reviews, and more.
Allows you to interact with customers
You can still show your human side when building your reputation; in fact, it is encouraged. People love seeing the human side of a business because they feel like they are valued as a customer. So, next time you post an update on your social media profiles, take the time to engage with your followers at the same time. This will help your reputation because you are showing more of your personality, and it allows you to get to know your customers at the same time, which will enable you to tailor their experience.