Derreck James, Negosentro | You probably already know the fact that if any website wants to succeed, it simply needs to be on the front page of Google search results. What this means is that it needs to rank high, and in order to do this, you need top-notch content and an effective SEO strategy. It doesn’t matter whether you are a small start-up or a global company, search engine optimization is what boosts the profitability of any eCommerce website. In this article, we are going to discuss how and why.
1# SEO is Cost-effective and Scalable
In order to make what you do truly cost-effective, you need to have a plan that is set up according to your resources and based on the correct analysis of your situation when it comes to marketing and sales expenditures. The fact is that if you are running against a tough competition in your niche and paying for website traffic and the cost of PPC can be way too high. While you can always buy ads, effective SEO makes you less dependent on traffic and can easily boost your sales and profit if executed correctly.
On one hand, you have paid search traffic, on the other hand, there is the good ol’ organic search which is “free”. There’s no cost per click, cost per impression, or cost per conversion. You will drive a great amount of quality traffic without directly paying for it. The only cash that you might have to spend is on hiring an SEO professional to help you with your efforts.
How do They do it?
In order to achieve success, a lot of eCommerce businesses have made SEO efforts a priority, thus optimizing their sites to cater Google and other search engines. Some make it even on somewhat small budgets and with limited resources. Still, there is a popular belief that the eCommerce market has become oversaturated and that what it basically comes down to is just online shopping. However, eCommerce is much more than that, it is one of the most happening parts of businesses these days and there are hundreds of successful brands out there to prove it. While their approach and planning may be different, they all integrate SEO with their marketing strategy, combining it with social media marketing, content marketing, etc.
More Time and More Money
The integration of SEO with the overall eCommerce website marketing strategy makes your efforts a lot more effective, while at the same time your organic search visibility is greatly improved. Cost per conversion is diminished, and you get to save both money and time. But what about traffic? You’ve guessed it right, SEO takes care of that too.
#2 SEO is the Best Way for Your Customers to Find You
If you log on to your analytics tool and check where the majority of your traffic, sales, and income sources are, you will most probably find out that organic search is one of the greatest revenue sources. Google drives a lot of traffic that produces profit for a lot of businesses. If it’s not doing the same for yours, then you must be making a big mistake somewhere along the line.
The fact is that technology has changed a lot in time, and has a great effect on how people buy products. The great majority of consumers today is using search engines to decide on what they are going to buy, which means that search is now a crucial part of the process.
Stay in the Game
If you don’t pay attention to SEO, you are risking becoming invisible to your customers. If people cannot find you in the search results, there won’t be many of them that will get to know about you, and your sales and growth will inevitably diminish. While all this is happening, your competition is on the rise, and you are the one allowing them to do so. You need to be aware of your potential to grow.
A lot of companies aren’t aware of how SEO efforts can boost their sales and revenue. The opportunity is right there. All you need is a superior SEO strategy in order to get a hold of it. Then all the other efforts, such as advertising, become pillars built on a strong foundation. You can hire professionals to help you in these ventures, finding them in places such as Yakportal or any other such website.
#3 The effects of SEO are long lasting
Longevity is one of the most important traits of SEO. It’s not something that lasts for a couple of months. The case with most marketing forms is that you have to start with a clean slate each year. SEO only builds upon itself in order to become stronger as time goes by. You can keep on working on what you did the previous year and continue the growth, until you are a big name on the market.
It’s even possible for you to focus on other ventures for a while, and come back to SEO only to find it as effective as it was before. Even if you decide to take a break, it doesn’t mean that the traffic and the sales will stop.
Give SEO a Shot
The fact is that SEO is no longer optional for eCommerce websites. By ignoring it, you are making a huge oversight, and basically leaving money on the table and letting your competitors outgrow you. Come up with a superior SEO strategy and dominate the market. While that sounds easier said than done, why not try it – I promise it will do you good.