In the age of technology and digital marketing, we’ve gotten a lot more sophisticated in the way we market to potential clients. We carefully curate lists of the characteristics of our target market. We then use that list to pick and choose who we are going to advertise to. And there is nothing wrong with that, in fact, it’s a highly efficient way to promote yourself, and yields more than decent profits when executed correctly.
Because of that, several old-school marketing tactics have fallen by the wayside. It’s understandable of course because marketing to specific audiences has shown so much promise that you would be a fool not to do it.
But that doesn’t mean the old-fashioned way of marketing can’t do wonders for your company. On the contrary, it most certainly can. After all, they aren’t’ called traditional marketing methods for no reason. They have stood the test of time and came out on the other side victorious. They are proven to yield results.
Here are three forgotten marketing tactics that still work.
Handouts, Flyers, and Business Cards
I have a friend who lives in a city with a lot of significant events throughout the year, many of those event lasting entire weekends. Every time one of those events comes around he would stock up on business cards, flyers, and printed handouts. Then go to these events, meets people, has a conversation with them, and hands them his business card.
And now, he has a list of clients longer than he can count and forced to bring people on board to help him handle the influx of clients. I’d say his marketing plan worked out quite well for him.
And sure, passing out flyers can be time consuming, and you’ll have to talk to a lot of people. It’s even likely that most of them won’t even bother to call or email you. But even if you have putrid conversion rate, there is strength in numbers. The math says if you get enough eyes on your company, business will start booming.
The best thing about flyers, handouts, and business cards is that they are an inexpensive way to get the word out to your community.
Advertising has come a long way in the last few decades, and for some reason, we left signs in the behind us. But rest assured, they are still instrumental in gaining foot traffic. I can’t tell you how many times I have been walking around my city, seen a new sign and decided to walk in just to see what was there. Sometimes I buy something, and sometimes I don’t. But, when I need something that I remember being in that store, I walk down there and purchase it.
Signs are so valuable because they are inexpensive and can be used for as long as they’re needed (provided they still look nice and work well).
Do you want your sign to stand out more to make an even bolder statement? Try using neon signs, the bright nature of them makes them irresistible to the human eye. There are plenty of retailers to choose from with an array of signs to fit the occasion. And if you can’t find one that speaks to you, you can even order custom neon signs.
A good sign, in a well-placed area, can bring more traffic into your building than you would think.
To be fair, this should be in an article called “Forgotten Marketing Tactics that Work Again” because it fell off for a reason. There was once a time when mail marketing was so popular; mailboxes were stuffed to the brim with junk mail. Which of course led to people completely ignoring those adds.
But today, those mailboxes are only filled with bills (thanks to the new trend of email marketing), which means that it’s once again safe to send direct mail to potential buyers. Plus, today’s technology allows us to curate lists of potential consumers, letting us concentrate our direct mail campaigns only to the people who are most likely to purchase the goods or services we provide.
Using the data that we have on consumers, with the personal touch of something curated specially for the individual receiving it, you can get relatively high return rates.
However, this method is only effective if you have detailed marketing research, and only mail to buyers who are already likely to purchase your product. This isn’t one of those “cast a wide net” strategies. It’s far too expensive for that.
In conjunction with today’s sophisticated marketing techniques, these three forgotten tactics can help get more eyes on your business. Resulting in more customers, and of course, more profit.
Lara Douglas is a young woman who loves interior designing and home decor. She is passionate about new trends and fashion forward home décor ideas. She regularly posts at Neon Signs Depot.