A logo is a graphic mark or a symbol that serves a visual representation of a company or an organization. This particular piece of visual representation has all its marrows and nitty-gritty. For one, it has to serve the image of the company well regarding Branding, and second, it has to have the right elements in it for it to be appealing.
When looking at ways to create a logo, people would likely come across a wide array of principles or methods to do it. There are rather detailed and complex processes to it, but this shouldn’t make anybody shy away or perplex from creating one for a company.
Here are 3 Easy Approaches for Creating a Company Logo that gets all the requirements met:
1. From the Scratches, Sketch Your Logo
Look Into Inspirations
Think of the first moments you got your inspiration to launch your own company. These heart-warming moments or points of lightning bulbs are worth remembering as this is a time you founded your ideas for business and made them into reality. Now, use those drives to blend both objectivity and subjectivity to create your logo.
Another way to look for inspiration is to identify the different types of logo. There are many ways to describe a logo or categorize it, but for the basics, there are font-based logos, Illustrative logos, emblem logos, and Abstract styled logos. You could refer to great examples of these logotypes and take inspiration from there.
Determine whether you would like to go for a font-based type of logo like Google or an Abstract style like Nike’s swoosh logo, or maybe you could go for Illustrative ones like Apple and more. Just remember that a logo that will clearly illustrate what your company does is always the better choice.
Continue to Refine
Start sketching a visual representation of your own company to fit your liking. As you go along the process, be aware that your sketches are but initial drafts and are subject to changes. Therefore, don’t be afraid to welcome significant or drastic changes in your drawing as you go along refining it to fit the company’s goals and values. If you’re not creating your company logo, then look into the company’s motivation on why and how they started the company.
For starters, this is one of the easiest ways to get yourself down into creativity. This method is preferably an approach to brainstorming logo concepts in a rather spirited manner. If you’d like, make as many sketches as you want. Make marks on the colors that you will use, the shadows you will include or not, and the type of typography you imagine.
Once you are satisfied with your sketches, ask people’s opinion about it. This process is one way of surveying the likelihood of your logo to be appealing or memorable. Take note of their views and comments on the logo, and you might be able to use this as a strategy for marketing and spreading brand awareness later on.
2. Ensure your Logo’s Originality and Choose
Create a Checklist
Mark the specific areas where your logo has hit it right. Look up on tips and advises on how to create a balanced logo or the principles of making your logo a memorable one. After your findings, ask yourself and your fellows for the creatives if your logo can live up to the balanced elements it requires to be efficient- does it have the appropriate color scheme and choices, is it scalable, is it flexible, does it communicate your company’s message and most importantly, is it something you could be proud of? Try to weigh into your checklist and see if you could have it refined more.
Choose a Designer
Add novelty to your design by hiring a professional designer or design firm to make your logo especially when you are not one. It pays to invest in a good designer with a reasonable rate and a good samples of design than risk making your logo your DIY project which might even cost you more in the long run due to inefficiency. Don’t risk revamping your logo when you find out that your logo elements were disastrous- you’ll only have to blame yourself for that and for losing so much time.
3. Turn Your Logo into a Piece of Art
Once you have managed to produce a design, turn it into an actual piece of art. Turn your logo into a real graphics display that you can be proud to look at or share. Make ready your pieces of metal and other tools such as a soldering iron kit. You may also have ShieldCo Custom Metal Signs hang in the entrance of your company to add legitimacy and professionalism to your business- surely, creating a logo doesn’t stop in sketching and coloring it. Your logo will have to be able to live its primary function. Your design should collectively market your kind of product and advocacy.