Cathy Habas, Negosentro | Squeeze pages continue to be an effective way of capturing site visitor information. In fact, Brian Dean of Backlinko will tell you that by adding one on his website, he converted 21.7% of his site’s traffic into email subscribers.
Today we are going to look at 3 exceptional tips for creating highly converting squeeze pages so you can build a bigger email list.
But before we do that, we need to answer the one pressing question I am sure you have:
A squeeze page is a landing page that site visitors will come to when they find you in search results. Designed solely to capture email addresses, squeeze pages only focus on convincing people to opt-in in exchange for something of value.
Tips for Creating Highly Converting Squeeze Pages
1. Offer Something with True Value
People do not want to give up their email addresses in exchange for nothing. They also don’t want to give up their email addresses in exchange for something they don’t feel is valuable to them or worth receiving emails over.
That’s why you need to think about what your target audience wants or needs. Then, as you design your squeeze page, offer that one thing to them. This will increase the chances people will actually subscribe.
Here are some good examples of things to offer:
- Email courses that can be broken up into segments in your email campaigns
- An e-book with information not found on your blog, such as the one Jeff Bulla offers, as seen above
- White paper collections that go into more depth about your company and what it has to offer
You can offer visitors a useful checklist or access to a video, but it better be good. Because in the end, site visitors know that emails will be coming once they hand over their information. If you want to build good relationships with your subscribers, without causing them to unsubscribe, offer something special.
2. Make it Short and Sweet
You don’t want to throw everything you have at a subscriber on the first day. After all, they can always unsubscribe once they feel you are no longer valuable.
Make sure to offer just enough to get site visitors signed up. From there, utilize your email campaigns to continue providing value to your subscribers. This is how you solidify loyalty and convert in other ways, such as convincing people to buy from you.
3. Add Social Proof
Encourage people to sign up by showing them how others have followed suit, and thus benefited. It’s not enough to be a good company that offers great products and services. You need more than that to entice people to sign up for your emails.
Trying adding a quote from a satisfied customer, as Hiten Shah has done, or showcase the number of subscribers to date to show that others have trusted you and so should they.
In the end, the main priority when it comes to squeeze pages is to convince site visitors that they need you in their life on a regular basis. Offering something of value in exchange for an email address is not easy, but it can be done if you take care to craft a well thought out squeeze page.