Negosentro | We are well aware of that red play button that has changed the way we browse and watch videos. Whether it is for entertainment or educational purpose, the YouTube videos have helped all of us in many ways. From politicians to entertainers, and from artists to sportsmen, the YouTube platform has changed the course of their careers in the best possible way.
YouTube is the second largest search engine in the world. It attracts over 1.5 billion users every month and plays over a billion hours of video each day to its users. This massive community of active users has also persuaded thousands of international companies to market their products on this platform.
The above-mentioned statistics are good enough for any business to draw its attention towards the Internet juggernaut. It has become a universal truth that YouTube presents a great platform to the business and brands to market their products to a huge chunk of the global population. And it’s not just business tycoons that can get the best out of YouTube, but it is also the small businesses and start-ups that can up the ante by joining the bandwagon.
Let’s take a look at some of the key aspects of a viral YouTube channel that can serve the purpose for your business.
- Catch the Eyes
The basic purpose of making a YouTube channel is to catch the interest of its billions of users. Not all your videos are able to make it big but only few of your viral videos can do a great deal in marketing your products. It is never too late to start a YouTube channel. More and more individuals and brands are thronging the platform with an aim to make it big in the virtual world. From DIY videos to songs and movie trailers, YouTube presents you varieties of all sorts that are always popular with its users. The best way to outsmart your competitors is by creating the type of videos that generally go well with the users.
- Pay Heed to Videos’ Technical Aspects
The YouTube channels come with certain sets of instructions and guidelines for the users. If you’re here to market a product or a brand, you must adhere to different pre-set rules. Then comes the technicalities with the videos. For example, you must adhere to the guidelines about YouTube thumbnail dimensions, which means your videos are available to the users in a comfortable view to give them an idea of what these are about. In order to get the best out of your videos, always use these dimensions: 1280 pixels wide by 720 pixels tall with a minimum width of 640 pixels. For the best preview, a ratio of 16:9 is perfect for your videos.
- Identify Your Niche
Around 54% of consumers want to see more video content from the brand they support.
As part of your research, you must be able to identify the niche for your videos. There are all types of users browsing through YouTube videos. You can research through the available data to find the users that are likely to promote your content within their social media circles. The best part is that there is always an appetite for new video content on YouTube which makes it a great platform for the businesses to promote their products through new video ideas.
- Frequency of YouTube Videos
It actually depends on the type of content you produce for your users. If you’re marketing through a web series, you can upload one episode daily or three to four episodes weekly. If you make explainer videos, you can upload one video a week or three to four videos a month. If you’re interested in investing your time and energy in producing vlogs, you can take the liberty to upload one video every day. If your video content is research or trivia-based then you can upload one or two videos a month.
You can always redo your frequency of videos once you have developed a good bunch of YouTube subscribers. Make sure to produce top-quality content so that your users always await your next video.
- Promote Your YouTube Channel
Before YouTube channel starts promoting your products, you need to invest your energy into promoting the channel itself. You may find thousands of YouTube channels that continuously produce videos on daily basis but their overall subscribers count is still in thousands. And there are other channels, which don’t produce content very often but have subscribers in millions. You can promote your video content through an effective use of social media platforms like Facebook, Twitter, Instagram, etc. The more fan following you’re able to achieve, the chances for your YouTube channel to thrive get enhanced. Besides, social media, you may also use forums like Reddit, which allow you to share your video content with the like-minded group of people. You may also collaborate with other YouTube influencers or stars that can help grow your subscribers.
The video content marketing strategy has become the name of the game for the digital marketing professionals in the past few years. It is all about catching the interest of those over 1.5 billion users on YouTube through your top quality video content that can bring laurels to your company and boost its sales. Create a YouTube channel today and delve into the world of video content marketing.