10 Essential Skills Every Digital Marketer Should Have

Skills Every Digital Marketer

Negosentro.com | 10 Essential Skills Every Digital Marketer Should Have | You’re about to be inundated with a massive flood of new users to the internet. They will be searching for products and services, and expect to find what they need delivered right to their fingertips. How are you going to make sure they find you, choose you, and buy from you? Digital marketing skills are in high demand. 

In this digital marketing trends article, I’m going to go over the top 10 essential skills you need in order to be a competent digital marketer. These are skills that will help you advance your career and make pretty much any marketing team better. But first, let’s talk about one quick thing…

1. Data Analysis

In the modern world of digital marketing, it’s crucial to be able to collect, organize, interpret, and present the data—in order to make effective business decisions.

It has been said that a marketer is only as good as their ability to analyze data. And more and more, marketers are realizing how important it is to be able to glean useful insights from the massive amounts of information available to them. 

With so much data available, marketers need to be able to not only download data, but also understand how to interpret it and use it to make decisions for the business. It’s the difference between having raw data that nobody understands and insightful information that inspires action.

2. SEO and SEM Skills

The right keywords can take your business to the next level and without SEM or SEO skills you’ll be left in the dust. These essential digital marketing skills are necessary for all forms of online advertising, including pay per click (PPC), email marketing, search engine optimization (SEO), and social media advertising.

Almost all job roles in digital marketing require at least some knowledge of SEO and SEM (search engine optimization) skills to do the role effectively. However, they are becoming more important for all marketing roles as Google and other search engines play a larger role in online user behaviour.

SEO specialists and content writers are sought out today not only by companies operating globally but also by small businesses who want to stand out from their competition.

  1. Social Media Skills

Businesses and marketers have had to adapt rapidly to develop social media expertise. It can be challenging to stay up to date on the latest tools and techniques, but it’s worth the effort. 

Anyone who is serious about becoming a successful digital marketer should invest in their social media skills as well as other tech skills.

  1. Content Marketing

Content marketing is built upon the premise that you can attract an audience by giving them value. And then if you do that, they will reward you with the opportunity to sell to them later, whether it’s products or services or both.

By 2020, content marketing is expected to grow to a billion-dollar industry. Brands that have mastered content marketing are seeing a growth in traffic, conversions, and brand recognition. On the flip side, poor content marketers will become extinct as audiences shift their attention to brands that they know and trust. 

5. Sales Skills

With a world of social media at our fingertips, there is no shortage of things to read, retweet, like and share. But the number one thing we tend to neglect at times is the one that moves our careers forward: Sales skills.

Digital transformation means change and change means opportunity. Your business needs to adapt faster than the way you sell. The ability to close deals, move pipelines forward and influence your prospects is more important than ever. Key to closing more deals and moving your pipeline forward is developing the right sales skillset for the digital world.

6. Thinking Ability

The way you think has a lot to do with how well you perform in digital marketing. The same goes for any other job, too. 

To be a good digital marketer, you’ll need more than a good understanding of SEO. In fact, you’ll need to think like the customer. You’ll need great planning and organising skills, as well as the ability to make quick decisions and act on them.

  1. Creativity

When it comes to digital marketing, creativity is another name for technology. If you want to understand how the online world works, you need access to the right tools and insights, which come from creative minds. 

Creativity is all about problem-solving, so don’t get distracted by the latest trends. Remember: focus on your data and you’ll build a successful future.

  1. Design Skills

It is absolutely essential that every digital marketer have some design skills. In the past, graphic designers were a separate department and agencies (printers) handled the visual elements of marketing collateral. In today’s world, those lines have blurred dramatically.

  1. Writing and Editing

Are you looking for a career in digital marketing? Consider starting with the basics. When it comes to working with words and language, there are two fundamental skills that every marketer needs: writing and editing. 

Writing is the skill of crafting effective copy to make your message clear to your audience. Editing is the skill of proofing that copy to ensure it works well over time. These two skills are complementary, but they’re unique enough that it’s worth considering them separately.

  1. Google Adwords & PPC

Many people look down on the idea of ‘paid’ channels, believing that a good digital marketer needs to be able to achieve amazing organic traffic results, in order to add credibility.

However, truth is, digital marketing cannot be done without an expert understanding of PPC. If you can’t drive quality traffic through paid channels, you’re severely limiting your potential.


It’s the year of the digital marketer. Marketing professionals who know how to harness the power of data, content and technology are not only in demand but able to command a premium salary (especially in tech). 

When it comes to earning that paycheck, more than ever marketers must have core skills beyond just being good with numbers or creative with wording.