Why Flyers are Still Important for Marketing Your Business

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So, you’re looking for ways to advertise your business but aren’t sure which methods are actually worth exploring? You only have a certain amount of money set aside for marketing, and you don’t want to waste any of it on something that won’t get results. 

Sure, online advertisements are all the rage right now, but do flyers still work?

The short answer? Absolutely. 

Marketing your business using flyers is still very much a smart way to get your name out there. In fact, 85% of consumers say they’re more likely to shop with a business if they have professionally printed materials like flyers on hand. 

In this article, we’ll tell you a bit more about why you should consider using flyers to advertise your company.

Now then, let’s get started!

1. Flyers Are Cost-Effective

Compared to other forms of advertising, flyers are very cost-effective.

For example, you’re going to get a lot more bang for your buck by advertising your company using flyers, as compared to something like advertising on Facebook. That doesn’t mean you can’t still use digital marketing techniques, but don’t forget about print marketing, either. 

2. People Still Like Something They Can Hold

We’re very much a technology-driven society nowadays. Technology rules the world and that trend shows no signs of slowing down anytime soon. 

But with that being said, people still very much enjoy something physical that they can hold. So if you’re advertising a product or something with prices on it, customers will appreciate having something they can look at in real life.

Computers and smartphones are great, but it’s nice to be able to see something in person, especially if you’re making a purchase.

3. You Can Get Creative with Flyers

Because flyers are nothing more than a sheet of paper, you can get creative with how your advertisements look. Utilizing different colors, fonts, and other design elements, you can create an eye-catching design that people find attractive.

Best of all? It’s easy to do. Using a free flyer template found online, you can create a unique design in minutes. You don’t need to know how to use Photoshop to get professional results.

4. They’re Easy to Understand

As great as things like online advertisements are, they can be a bit confusing for some potential customers to understand. With things like computer viruses, people can be hesitant to click on your ad.

Or worse. They associate your company with the annoyance that comes from an unwanted pop-up ad, and they don’t want to do business with you at all. 

With flyers, that’s not an issue. They’re easy-to-understand and have been around for ages at this point. That means you won’t have to worry about potentially upsetting customers with things like online pop-up ads, giving your business a bad name in the process. 

Consider Marketing Your Business with Flyers

Well, there you have it! Those are a few reasons why flyers are still very much a valid form of advertising.

No matter how much technology advances, people are still going to like something physical that they can hold, or pin to their fridge. Also, flyers are cheap to make and can lead to great results.

Looking for more advertising tips and tricks? Check out our blog!

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