Where Promo Videos Are Heading in The Next 5 Years | An intense promo video isn’t something that always comes naturally. At least, for me, it indeed didn’t. But as technology advances, so will the most difficult of tasks become that much easier.
It’s no secret that a promo video with all the bells and whistles was at one time something that would require a skilled team of video professionals.
Thankfully, those days are long gone. Now, we can utilize powerful online editing tools to help all businesses, big and small, create high-quality content without spending the extra bucks. Not to mention the extra fuss.
With all these new tactics at our disposal, where can we expect promo videos to be in the next 5 years? Also, will this marketing relic remain top-notch? Or will it slowly die out like so many advertising strategies do?
In this post, we’re going to take a closer look at the promo video. We’ll be finding out what we should be preparing to see from this advertising aspect in the years to come. We’ll also go over the many benefits we see from the currently available tools to create these promo videos from start to finish.
Let’s start by defining just what these videos are and what they mean for the businesses that choose to use them.
What is a Promo Video?
By definition, a promo video is a short video that’s filmed to promote a product or service. Typically, these videos are used to introduce the new business and its services to the market.
It doesn’t sound too exciting now, does it? But it’s just the beginning of this advertising revolution. After all, we’re only scratching the surface of how far promo videos will take us in the coming years.
Once we start looking at these promo videos as more than just an introduction to our business or company, we begin to see how effective they can be in providing value to our target audience.
How Easy is it to Create a Promo Video?
Nowadays, it’s possible to create a promo video with the click of a button. It’s conceivable that as time goes on, even more, advanced editing tools will become available to the public quickly. For example, some people are even editing videos right from their phones with a clever app.
So, if you’re wondering how easy it is to make one of these videos for your business, don’t worry; you can easily create one yourself. This might sound like an impossible task at first, but fear not: there are some pretty handy tools that we can use as resources right from our desktop computers to bring this idea into existence.
Simply perform a Google search for an online promo video maker, and you’ll discover a plethora of results. One of the best out there, in my opinion, is promo.com. As you can tell by the website’s name, it speaks for itself.
What Can We Expect Within the Next 5 Years to Happen to Promo Videos?
As you can see, the video creation process has completely changed. The days of needing to hire a team of professionals to create one of these videos are now nothing more than a memory.
What makes this change so remarkable is how easy it is to create these videos now compared to five years ago, when they were first introduced into the market. This means that there will be plenty for marketers to get excited about in the next 5 years.
With all that said, let’s now look at some things we can expect by 2026 from promo video marketing strategies.
Promo Video Strategy Possibilities for 2026
It won’t be long before we’re doing more than just watching these videos. This means that there will be more opportunities for marketers to connect with their audience using promo videos.
For example, remember when we couldn’t imagine creating a video right on your desktop computer and then share it across social media platforms, such as Facebook or Twitter?
Indeed, that pipedream came to fruition quicker than we could have ever thought.
Now, just imagine you could use the same space to ask questions of your customers? That would kind of make it like a Q&A session while you explain to your fans what’s new in your products and services.
This type of promotional strategy is excellent for companies that offer services and products they know consumers want.
What’s more, the possibilities are truly endless when companies choose to invest a bit of their time with minimum effort in the realm of promo video.
What do you think will be different about promo videos by 2026? Could the process of creating them become even more straightforward than they already are?
So, there you have it, folks. This is the future of promo video marketing strategies. Take the guesswork out of this new trend using a bit of creativity and a few tools from the online sphere. You just might be surprised with what you get back!