via OpenTopic & eMarketingPapers |
Marketers are seeking new ways to engage and acquire customers.
‘Content’ has emerged as a popular solution, with marketers directing more resources to the creation, curation and distribution of articles, video, white papers, infographics, how-to-guides and even cartoons to engage audiences.
But, despite its popularity, content marketing is still in its infancy.
This document defines content marketing to help both experienced and non-experienced marketers understand what content marketing is and how to approach the content creation.
Bonus Video: What is Content Marketing?
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