What Customers Look for in Exhibitions


by Kyla Camille, Negosentro.com |

As a business owner, when you attend a convention, you are probably there for two reasons. You are probably there to explore the latest ideas in the business field and to entice new customers. That’s why most people are there. Because of that, most conventions are a healthy mixture of industry insiders and interested customers. So, when you go to a convention, you need to have an exhibition setup that sets you apart from the rest. You need to find a way to stand out in the crowded business world of the twenty-first century. The first way to do that is to hire a professional to help create your displays. That can mean one banner or an entire set-up of banners, handouts, and posters. So, when you decide to hire this professional to help you out, you have to think of a few things. You need to know what you are looking for when you decide to go in search of professional designers. A big part of that is deciding to whom you are trying to appeal to—industry insiders or customers.

Deciding on an Audience

The audience for your display is going to greatly affect how you design your display. When you are dealing with customers, you might tout the products themselves. You’ll want a display that puts the product front and centre with an emphasis on its affordability and its great features. The idea is to create something that will inspire the customer to buy your product or service.

If the audience is other industry insiders, then you need something that inspires them to work with you. Whether you’re looking for suppliers or investors, you need to prove that you can make money at your business. Your display, in this case, might be something about the profit margins of your business and your projected earnings. That will encourage companies to invest in your business.

Custom Artwork

So, once you’ve figured out whom you’re trying to attract, you need to create your display. Several quality companies offer budget exhibition displays that will help you draw in new customers and investors. It’s most important that you are allowed to create the display that best represents your business. That means you need to be able to include your business and your logo into the display. That’s why all of the best designers simply allow you to upload your own artwork onto their websites. They’ll make the banner from your uploaded artwork exactly to your specifications.

That means the material used for the displays themselves is very important. Lightweight paper is a common display material; however, it is very unreliable. Paper is not weather-resistant or tear-resistant. That’s why mesh and PVC are the preferred materials for higher-end companies. PVC is a weather-resistant, fade-resistant, tear-resistant material. It holds pigment very well, so you can make bright, vibrant displays.

Mesh is another great choice, because it is lightweight and breathable. It is easier to roll up and store away. Whichever material you choose, what’s most important is finding the one that will give you the most compelling display.

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