Peter Davidson, Negosentro | In today’s business world you either grow or your business stagnates and dies – it’s that simple. Unfortunately, that doesn’t mean that it’s easy for you to get new clients. This is because you need to think outside of the box to bring big corporate business clients into your small business today. There are some tips that will help you do this without taking a lot of time and effort either.
Why Your Small Business Needs big Corporate Clients
Just because you have a small business doesn’t mean you must have small clients. In fact, you need big clients who can give your revenue a big boost. According to Tut’s Plus, these clients will help your business grow 266.4% on average just two years after you make your first sale to them. Obviously, these are the clients who will help you pay your bills and grow your business.
It’s important that you remember this and think about obtaining new clients as an investment in your business. Client Flow tells you the truth when they say that it will take time to build relationships, energy for networking, and a lot of marketing effort. However, you can rest assured that the payoff is equally as great.
Effective Strategies to get new Clients
Now that you understand how big, corporate clients are your business’ life blood, it’s also important for you to understand that the sales process is different from the one you use to attract small clients in two very important ways:
- You must navigate through big, confusing structures to find the right point of contact.
- You must comply with their specific requirements while offering effective service. Don’t neglect your existing client base while doing so though.
With this in mind, you’ll need to find some effective strategies to handle these things. According to Melyssa Griffin, the ones that are most commonly suggested include:
- Although FaceBook only has a small organic reach of 3% the groups are still a great way to find clients and build your business. Join those groups where you think you’ll find your ideal client then help group members and answer questions – never engage in spam or self-promotion though. People will start noticing, look at your profile, and find your FaceBook business page or website. You can even put some of this on auto pilot by using FaceBook ads to reach out to your target audience. Here you can really target your audience based on their location, gender, and interests. Which of these methods you use depends on how much time and money you have available.
- Don’t limit yourself to just FaceBook. Having an active social media presence helps you build trust and reach as you gently mention your business occasionally. You can also build hype and excitement by sharing work you’re involved in or that you’ve completed and you’re proud of.
- Blog with your ideal client in mind. People who search for this information will find you and notice how well-informed you are. Make sure you have a link or graphic that directs them to your service page once they take note. It’s also a good idea to work with blogs who have a large, devoted audience, even if you have to approach them yourself. If you do so, make sure you offer a major discount on your services or even give them something for free.
- Never limit yourself to just your own blog. Become an active guest blogger too. By doing so you’re sharing your expertise with another blog’s audience, which will bring more visitors to your site.
- Bright Local reminds us that one of the best tools you have here are referrals. Not only are they free, but they’re also evidence that your work is appreciated and done well. When asking for referrals, make sure you choose clients whose work you’re consistently on top of then ask them for a referral once you’ve hit a major mile stone or had a major success with them. This way it feels natural. There’s also another way to approach this: Find an agency that doesn’t offer what you offer and partner with them so that both of your companies can offer more services and benefit from doing so.
Reach out to new Clients With Online Presentations
Customer service should always be your number one priority. This doesn’t mean it has to take a lot of time because today you can conduct online meetings. Accounting Web says this is the easiest way to immediately fix any problems your customer has without ever leaving your office. This is because all you have to do is meet with them online to share documents, generate new ideas, share important information, and interact like you were face to face with them. It doesn’t matter where anyone is.
Once you feel like online meetings are right for your company, Mashable has a few suggestions that will help you make sure they’re as valuable as you’d hoped. These include:
- Know who you’re meeting with so that you can tailor your content to fit their specific needs.
- Make sure everyone understands how to use the web conferencing application before it’s time for the call.
- Always have a pre-established meeting agenda.
- Maintain order by using a technology that lets people raise their virtual hand or chime in when they need to speak.
- Choose a good moderator who can set the tone and keep everyone on track.
- Make sure that your virtual meeting software allows you to save everything from your meeting – including whiteboard notes, any audio, and documents shared. This way anyone who couldn’t attend can catch up later.
There are so many things you can do to attract new clients to your business today. None of these things are terribly time-consuming, especially since you can do them from any place – even home. Technology really has greatly affected and improved the business world as we know it today. There’s no reason it shouldn’t help your small business gain some big name clients so start taking advantage of some of these ideas today.
Being a senior business associate, I strive to help different brands and start ups to make efficient business decisions and plan effective business strategies. With years of rich domain expertise, I love to share my views on the latest technologies and applications through well researched content pieces.
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