The Ultimate Guide To Pay-Per-Click Marketing

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Pay-per-click or PPC is a part of internet advertising that is usually used to drive traffic to websites where an advertiser pays a publisher when the ad is clicked. These PPC ads are displayed on search engine results page and content websites!

While the search engine advertising is one of the most popular forms of PPC and it allows advertisers to bid for ad placement in a search engine’s sponsored links and redirects to their business when someone searches on that particular keyword. Whenever the ads get clicked, it sends the visitor to a particular website and you need to pay the search engine a small amount of fee!

When the PPC starts to work correctly, the fee is trivial because the visit is more than what you pay for it. While a lot goes into building a winning PPC campaign! It takes a lot of researching and it also takes in selecting the right keywords and organizing them!

Moreover, if you own a PPC company Melbourne and your ads are useful and satisfying to users, Google charges you less per click that leads to higher profit for your business. If you are wanting to start using PPC then it’s important to learn how to do it right.

What is Google Ads?

Google Ads which is now known as Google Adwords is the single most popular PPC advertising system in the world. This ad platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Moreover, Google Ads operates on a pay-per-click model where users bid on keywords and pay for each click on their advertisements. Whenever a search is initiated, Google searches for ads advertisers and selects a set of winners that appear in the valuable ad space on its search results page.

These winners are chosen based on a combination of factors that includes the quality and relevance of their keywords and ad campaigns and the size of their keyword bids!

Moreover, who gets to appear on the page is based on the advertiser’s Ad rank which is a metric calculated by multiplying two key factors. These two factors are CPC bid and quality score! While the system allows the winning advertisers to reach their potential customers at a cost which fits in their budget.

However, conducting PPC marketing through Google Ads is particularly valuable because it is the most popular search engine and Google gets a huge amount of traffic, therefore delivering the most impressions and clicks to your ads. While there are a number of factors to determine how successful your PPC advertising campaign will be!

Keyword Relevance

Keyword relevance helps in crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.

Landing Page Quality

This is used to create optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.

Quality Score

Quality score is like Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. On the other hand, advertisers with better quality scores get more ad clicks at lower costs.

How Does Adwords Bidding Work?

Ad Rank is the thing where the position of the Ad is determined. As the rank gets high, that ad is positioned 1st rank! Moreover, your actual CPC will be determined by the ad rank of the next highest ad below that is divided by the quality score!

The only exception of this rule is when you are the only bidder or the lowest bid the Adwords auction then you need to pay your maximum bid per click! Moreover, Adwords bidding heavily penalizes advertisers that bid with low-quality scores. So, if you are bidding on behalf of a digital marketing company in Melbourne, you need high-quality scores in order to get higher ad ranks and lower CPC!