Negosentro | SEO Secrets You Have to Take Note Of | Leading a business can sometimes be slow, especially if you have just launched it and it’s not growing as fast as you have hoped for, but any self-respecting business owner will tell you in order to fix this, you’ll have to have a marketing plan, preferably a digital one if your business is online-based. When you consult the experts, they will tell you you should use SEO strategies to put your business on the right track. So, what do you have to do in order to increase your website’s popularity? Continue on reading the following guide to find out all about the secrets of an excellent SEO strategy.
Avoid Making Link Building Mistakes
If you don’t already know what link building is, it’s one of the SEO strategies that use other websites to link back to your website. You can do this by linking the website URL to a keyword, which is important to rank over other websites on search engines. While Google algorithms are constantly undergoing change, the truth still remains that keywords are a key factor in determining the quality of your website content. If you’re not achieving any success with your link building, it’s probably because you’re doing it wrong. The article Top 10 Most Common Link Building Myths And Mistakes SEO Agencies Make from SEO Jet gives extremely helpful tips on regular pitfalls to be aware of when building links. One of these mistakes is the bad capitalization in your keywords. For example, if you capitalize keywords that are not brand names or a person’s name, then you’re probably doing it wrong. You should also avoid adding city names in the anchor text, as Google can easily identify this as an SEO strategy. However, if you avoid adding any location reference, Google is more likely to use your IP address to know which area you’re targeting.
Focus on What the Customer Wants
Sure, it’s important to understand how Google algorithms work, but you should also make your customers your first priority. Your customers require service while passing visitors may not even be interested in your website. This is why all your SEO strategies should be designed to satisfy your customers. You can do this by avoiding keyword mistakes like the ones mentioned above, and practice using light keywords. Also, avoid repeating the same phrase over and over, as using it 3 times maximum is about enough. You can use synonyms and variations of the same sentence to keep things interesting for the readers and don’t forget to create attractive headlines for your customers.
Make Use of Optimization for Social Media Sharing
Facebook has 2.4 billion active users, while YouTube has 1.9 billion active users followed by Whatsapp with 1.5 billion and then Instagram with 1 billion active users. With these numbers, it is only natural that you utilize social media in your business’s favor. People are spending most of their free time on social media, so chances are they’re going to stumble on your page posts and maybe even comment on them. When you get comments, make sure to reply, as this will keep them aware of what your business is about. Also, be mindful of the time in which you’re going to post. Some people prefer to post around lunchtime, which is at the end of a workday.
Make Sure Your Content is Long Enough and Informative
Some people like shorter content, as they believe that readers have a short attention span, while others think a longer content will be more valuable and give you the opportunity for backlinking. While both are true, you should stick to two rules when it comes to determining the size of your content: it shouldn’t be too long and repetitive or too short and brief. For example, if 500 words worth of content will suffice to deliver what you’re trying to say without unnecessarily repeating the same idea, then go for it; however, if you need 1000 words to deliver all of the information, then you should do that. Either way, you will have to strike a balance between the value of your content and its length.
Experiment with Other Ideas
When you’ve settled and had spare resources that you can put to use, you can experiment with them! Experimentation will let you outside the boundaries of your well-constructed strategies, which there’s nothing wrong with them if they’re successful, and will present more opportunities to your business, which might just be the key to rank over your competitors. Here are two ideas which you can implement:
You can use outsourcing videos and see how this will be useful to your business, or you can work with an outsourcing agency, for example, to do the link building for you. You should be aware that outsourcing can create a lot of mistakes, which will require a high degree of patience to deal with.
- Promote Your Content
Instead of writing new content, try promoting what you already have on your website. Some people even believe that you will have a higher chance of success when promoting content than creating it. You can do this for a month, then compare the results with the statistics of the previous month.
Think Beyond Google
Usually, the focus of all SEO strategies is Google, but if you want more opportunities, you’ll have to think about different websites like YouTube and Amazon. People mostly go to Amazon intending to purchase something, but what they also like to do is read the reviews. So, you have to encourage reviews for your product and also make them compete with other items on Amazon by adding a name and a description. You can also use YouTube, which is one of the most popular search engines on the internet, by creating a keyword list and searching for them there. Make sure that your content will offer something new that can surpass what is already around.
With these SEO secrets, your backlinks have a high chance of bringing in more traffic; hence, bringing you higher up in the ranks. Consistency is key to a successful strategy, so make sure that you stick to the information mentioned here and always update and refine your strategies to keep up with the digital changes of search engines.