Robert Barnard: How to Attract Millennials to Causes [Podcast]


shared from the Canadian Marketing Association |

Robert Barnard, CEO of Decode (an organization dedicated to helping companies better engage with Gen Y), outlines the benefits of offering millennials a seat at your strategic planning table. Includes examples of how NFPs are changing their media mix to better communicate with this segment.

The 25+ minute podcast can be heard on the player below.

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