How to Make Your Business Website More Accessible

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Simon Hopes, Negosentro | People with disabilities often encounter very different hurdles with the use of digital services in everyday life. Just as structural conditions can become a problem for people with physical handicaps, forms of design, presentation and written content on websites can also pose barriers for different Internet user groups.

These barriers sometimes exclude entire groups of people from using the Internet. To enable participation on the internet of numerous groups of people with various disabilities, the use of some design initiatives can help a website become fully accessible.

Accessible websites are those with pages that are referred to as “barrier-free.” The barrier-free design of a business website is therefore essential so that everyone can enjoy the online world. Accessibility plays an increasingly important role in the media landscape. In principle, it allows everyone to be able to use the internet freely without outside help. In the United States, there are various web accessibility best practices put in place to help with this.

Advantages Of A Barrier Free Website

Accessibility offers considerable benefits for both the owner of the website and the user. It brings value to the business owner because it shows that the business has dealt with the most up-to-date standards of web design, essentially opening up offers and services to as many people as possible.

A barrier-free website also opens the business up to a larger group of customers or users, since as few people as possible are prevented from accessing the site.

An accessible website is also easy to maintain, as it has adhered to the latest web design and optimization standards; thus the business will be easier to find for search engines. This aspect is particularly crucial when concerning marketing efforts.

What Makes A Good Barrier Free Website?

The components of an accessible website include graphical, linguistic, functional and technical design. This user-friendliness is oriented to different individual needs and guarantees that people with hearing or visual disabilities can also use the Internet service. 

Features of the design of an accessible website are about: A structured page, the separation of color and meaning, a color scheme that takes into account possible handicaps, such as a red-green weakness, enough contrast, and the use of unique link labeling. With the following simple tips, businesses can enhance their web and mobile accessibility.

Opt For A User-Friendly Font Size

When opening a website or app, the font size is the first problem. People with a visual impairment perceive content better when they are greatly enlarged. A lack of scalability thus represents a barrier.

Adopt User-Friendly Colors

By far the most common form of visual impairment is color blindness. Most sufferers navigate with a red-green or blue-yellow weakness through the Internet. These weaknesses mean that the colors that are red, green, blue or yellow cannot be completely distinguished from each other.

Help can be found by conveying information not only through colors but also through symbols, labels or patterns (e.g., hatched and dotted areas in diagrams). However, if you want to design for seniors, then this can go far beyond the aesthetic requirement. Designers will need to empathize with the reality of aging because older people see things differently.

There’s a whole host of colors to choose from, but you need to remember which colors are best suited for your theme and ethos. For instance, blue is the safest and non-offensive color.

Use Easy To Understand Language

A simple and understandable language is the essential requirement for a barrier-free understanding of texts by people with learning difficulties. Needless text information should be avoided. Short, concise sentences and well-chosen keywords can be more effective than explanatory statements.

Create An App For Easy Access To Website

The smartphone market is booming and with it the app industry. Apps are a new and essential communication channel and should therefore always be an extension of your company, its products, services, and personality. Apps not only bring many benefits to a business regarding extra customers, but it also helps a business internally.  

With a user-friendly app, a business website will be more accessible and inclusive for those who may have disabilities. Customers will be kept up to date via push messages and can also announce actions and events, as well as manage their business administration. Order processes, appointments, and shipping confirmations run automatically, while vouchers and news are sent with just a few clicks.

However, to achieve the best results with an app when it comes to accessibility, there are a few things businesses need to keep in mind. They need to clarify which processes should be improved by the app because each company has its own needs and requirements, which is why apps should be precisely tailored to this and individually designed. Only then can they fully realize their potential and create competitive advantages.

With the right strategy and by choosing the right app developers, every business can have the perfect app that is both secure, user-friendly and inclusive for all. In addition to the expertise and training, the right app developer has certain traits that are easy to spot. Click here for more.

Avoid Poor Contrast

Another way to make your website more accessible is to avoid poor contrast. Weak color contrasts cause important information or call-to-actions not to be seen. Accordingly, sufficient contrast in texts and images must be ensured.

Avoid Long Waiting Times

It is important that people with disabilities should not be left in the dark about whether an interaction made within the website (such as a form submission) was successful after an action they took. Longer waiting times must, therefore, be visualized and, if necessary, provided with easily predictable times.

No one likes to wait for an action to take on the reaction of a system. If it is not foreseeable how long the remaining waiting time will be, this can be doubly frustrating and may result in the user avoiding the use of your website in future.

Make Use of Unique link Labeling

Links should be clearly distinguishable from other content on a website or app. Try to deviate links from other web page content through colors. This may require additional labeling or the use of highlights – it may be better to stick to the common presentation of links in blue color and underlining, as this has been proven to work. Additionally, links can also be highlighted for the user with the help of symbols.

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