by Jim Moriones | Negosentro.com |
In order to increase your sales, you need to market your products and services in order to find new customers. However, if you have a small business, your marketing budget is probably very limited and you may not have the staff you need to focus solely on marketing. Even though you may not have a lot of money to spend, there are still effective ways you can market your company to find new customers.
Consider Telemarketing for Your Business
One way to reach out to find new customers is to use outbound telemarketing to market your services or products. Telemarketing is a direct sales technique done over the phone to reach out to prospective or current customers to try and increase your sales. You might have heard it referred to as inside sales or telesales.
There are two ways that telemarketing can be conducted, either through direct dialling by someone at your business or by using automated dialling. If you run a one-person business, using an automated dialling system would allow you to concentrate on other aspects of your business while still using telemarketing to find customers.
Telemarketing Benefits for Small Businesses
There are many benefits to using telemarketing, especially if you have a small business. If you cannot get out to meet customers personally, it is the next best way to contact them directly.
Direct Customer Contact
When you do contact customers, it not only allows you to give your sales pitch to them, but it also allows you to get direct feedback from them. While some of the feedback may be negative, constructive feedback can help improve your company’s policies or processes. When calls are made to customers, instruct your telemarketers to take notes about the feedback they get so you can review it and make changes where necessary.
Expands Sales Territory
By using outbound telemarketing, you can expand your company’s sales territory and save money while doing so. It is far easier, and less expensive, to call customers outside of your usual sales territory than it is to go meet them face to face. The calls are only going to cost your business a few cents compared to dollars spent on gas and the time spent on driving to and from a customer’s location.
Cost Effectives Sales Tool
Using telemarketing is a cost effective way to keep in touch with your existing customers and find new ones. If you sell consumable products like paper, copier and printer toner or medical supplies, you can contact your customers on a regular basis to get their orders. It saves money as you don’t have to send out paper reminders or sales people to pay visits to customers. Many customers like it as well because they can count on the call to reorder the supplies they need.
Hire Telemarketers for Your Business
If you don’t have the personnel you need to conduct outbound telemarketing calls or if you are simply too busy to make calls yourself, you can hire a telemarketing service like Message Direct to make telemarketing calls for your business. They already have the equipment and personnel to conduct outbound telemarketing for you, which can save your company money as well as increase your sells.
Save on Salaries
By hiring an outside vendor for telemarketing, you don’t have to hire new people to make your sales calls. This means you don’t have to spend money on salaries, benefits or insurance to cover these employees. The fee you pay the telemarketing company for their services is inclusive and the service company is responsible for paying the people who work for them.
Save on Equipment
When you hire a telemarketing service to place sales calls for your company, you won’t have to buy any new equipment or software for telemarketing purposes. The telemarketing service is already set-up for making outbound calls, so when you hire them, they are ready to go to work for you immediately.
Not only can hiring a telemarketing service help save money, but it saves time by being immediately ready to make calls and handle orders. The people working for the service receive training on how to make calls and use their databases to place orders. They will need to learn information on your products and services, but that usually does not take much time.
If you are a one-person shop, using a telemarketing service frees up your time to fulfil orders and take care of other aspects of your business. You don’t have to schedule sales calls during the day as they are already being done for you.
Other Ways to Use Telemarketing
While a telemarketing service can help increase sales and your profit margin, there are other ways the service can be useful to your company. While some sales calls will be unsuccessful, they can also be used to generate leads. If the company or person the telemarketer speaks with cannot use your products, they may give recommendations to others who can use them. Lead generation is one of the many benefits of using outbound telemarketing for your business.
Along with lead generation, telemarketers can set appointments for your company. If you do have sales people that make face to face contact with customers, the telemarketers can contact the leads they have generated and set appointments for your sales department to go out to see them. This is helpful if your company provides services like home remodelling, carpet cleaning or if you sell insurance.
Using a telemarketing service to make outbound sales calls is an inexpensive way for small businesses to market their products and services. Telemarketing companies have personnel that already have experience in contacting people to make sales pitches or take information to pass onto their clients.
Hiring a service allows you to save both money and time as they are already set-up to conduct business for your company. If you are a small business with limited marketing funds, and no time to conduct marketing efforts personally, you will benefit by hiring a telemarketing service.