by Kyla Camille, Negosentro.com |
As a business owner, you know how volatile the market can be. If you were managing a business in 2007 and 2008, you probably experienced a pretty rocky few years that involved your business on a rollercoaster. Some people actually managed to make a decent profit during those volatile times. Most people did all they could to lose as little money as possible. If you weren’t managing a business, you still definitely noticed the economic downturn that happened all over the country. So, how do you protect yourself from a downturn like that in the future? You can’t control politics or international economics, but you can control your business. The best way to ensure that your business remains stable is to widen your base of operations and diversify your clientele.
Expanding your business into other countries will offer you many benefits. For one, you’ll be able to reach millions more potential customers. Also, if you are selling something that has not reached that market before, you can actually corner a market and potentially make a large amount of money before anyone else gets in the field. Secondly, you’ll help strengthen your business against certain economic downturns. If you are operating in four or five countries with clients in each of those countries, you’re not beholden to one single economy. If you are in UAE, US, and Australia, a recession in Australia won’t completely jeopardise your business. So, how do you expand?
Using WordPress to Expand
WordPress is the most common platform for creating websites. Many businesses rely on WordPress to create their websites and manage their content. WordPress offers automated translation tools for businesses to translate their sites into over 70 languages instantly. However, WordPress translation and other automated translators tend to be flawed. Some of their translations are actually laughably bad. However, it is much quicker to alter some awkward language than it is to completely translate a new page.
So, to optimise your WordPress localisation, you should think about translating your website into several different languages using the automated translator provided. Then, you should hire a team of skilled translators to edit your webpages for you. That way, they will only have to clean up awkward language and insert a few colloquialisms. WordPress localisation means more than just translating a website into a certain language. If you’ve ever read a website poorly translated into English, you know how easy it is to pick out awkward language. If the grammatical mistakes and awkward spelling get bad enough, you might find yourself ignoring what the website actually says. Enough strange language can get quite distracting.
Optimising your website for other countries also involves the type of language used. You need to employ translators that understand the nuanced cultures of the areas you’re attempting to market. That way you can reach the potential customers in terms that they understand and with which they identify. This means using colloquialisms and different idiosyncrasies that are unique to certain parts of the world. That’s how you build an international brand.