Hooters of America announces Asia expansion plans

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by Rezwana Manjur |

Hooters of America has announced an extensive development agreement to open 30 Hooters locations throughout Southeast Asia over the next six years.

After introducing the restaurant concept to Thailand with the opening of Hooters Phuket, Asian international franchisee Destination Resorts, the chain has set sights on Malaysia, Singapore, Cambodia, Indonesia, Laos, Myanmar, the Philippines, Thailand and Vietnam, as well as Hong Kong and Macau.

“The moment the doors opened to Hooters Phuket we realized the tremendous opportunity to greatly broaden our efforts to develop the Hooters brand across Asia,” said Gary Murray, CEO, Destination Resorts Co. The restaurant first opened in Phuket less than a year ago and now Destination Resorts Co will dedicate significant capital and resources to its expanded Hooters venture in Thailand and concentrate heavily in Hong Kong and the Philippines in the coming years.

“Destination Resorts Co. brings a wealth of hospitality and restaurant industry expertise, overseeing premier resorts and travel destinations in multiple Asian markets Following the warm welcome of Hooters Phuket, we’re confident our esteemed franchise partner will realize continued success as we work together to spread Hooters wings in additional markets,” said Mark Whittle, senior vice president of global development, Hooters of America.

via Marketing-Interactive.com

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