Negosentro | For many e-commerce entrepreneurs, the idea of redoing or even upgrading their site is one giant headache. Considering that there are web stores that haven’t changed in a decade, it’s not hard to believe that there are a number of outdated shops floating around online. It’s not just because the owners fear change. It’s also because optimizing a website seems time-consuming and expensive. The truth is that it can be both of those things — but that’s not a given. The key is to take a look at your store and figure out the problem areas. What needs to change the most? Once you have a plan in place, the idea of optimizing your e-commerce store isn’t nearly as daunting.
As with all things, you can — and should — take it slow. Make gradual changes that will allow you to see what works and what doesn’t. The most important step in prioritizing the quality of your web store is to set aside a budget. Optimizing your site isn’t a luxury; it’s a necessity. Bearing that in mind, don’t talk yourself out of setting aside money each month. Your first tasks might not even cost anything. There are pages you can delete, plug-ins you can disable, and other changes you can make on your own to get rid of the things that bring no value to your site.
From that point on, you can make one or two changes at a time. It’s better that way, as it allows you to track your audience’s responses to new features and redesigns. The infographic below has more advice to optimize your optimization process.