by Jim Moriones, Negosentro.com |
Advertising banners have an essential role to play in any business’s marketing strategy, regardless of the size of the company. When it comes to trade fairs, banners can advertise your company, specific products, or even tout the location where you’re based. Even when it comes to less professional needs, banners can announce the birth of a child or help celebrate a loved one’s birthday or your own anniversary. They are a versatile medium, one that has been around in some form or another for as long as humans have been able to write, organise, and seek to bring attention to themselves, their company or its achievements.
It Matters Where You Put Your Banner
Where you place your banner is important. If you put it right in front of your business, it might obscure views of the products or other facilities within. The best place to put it might be around the corner, or in a high-traffic area in order for you to reach the greatest number of potential customers. At a trade show, you might not have any choice but to place it above your booth and hope for the best. For children’s parties, a colourful banner hanging on a wall or garden fence would draw attention whilst not taking away from the birthday boy or birthday girl. The same kind of placement works for anniversaries and even surprise parties.
Get It Done by the Right People
You might want to put some serious thought into who handles your banner printing needs. You’re better off going to a print shop that specialises in flyers, leaflets and banners instead of going to a general print shop that handles many other different kinds of printing. A specialised print shop, one that can help you with your advertising needs, will have the knowledge and skills necessary to make a banner you won’t feel embarrassed about putting up. They will also use the most modern and durable materials available, such as PVC vinyl or mesh banners that can stand up to wind, rain or frequent sunlight exposure.
It’s Not Just the Size of the Banner
These banners can also be sized to your specifications. It’s probably not a one size fits all kind of thing you’re going for, and banner printers know that. They can adjust to your needs, and even provide you with advice on the best style and size for you. If you’re living in a windy area, it might not be good to have an incredibly large banner. After all, it is not so much the size of it as it is how you end up using it. If a banner catches eyes more for the fact that it is billowing in the wind, this is not as good as when it catches eyes due to the design, deals or message printed on it. If it says “Happy Birthday,” is it good if no one sees that?
You might also want to consider how much use you want to get out of your banner. A banner with a more general theme, such as the name of your company, the type of sale you’re running, or even that happy birthday message, can be used multiple times over the course of a year or even several years.