Dan Radak, Negosentro | Despite what you might have heard online, email marketing is not dead. As a matter of fact, it is still one of the most important tools of post-sale follow-up and as such, vital for building brand loyalty and generating repeat visitors. Apart from this, it is also one of the cleanest and most direct channels through which you can communicate with your target audience.
Nonetheless, in a world where a lot of people don’t even open the majority of emails they receive, how does one create an email that gets noticed, opened and even anticipated? Well, with the right email marketing strategy, of course. With this in mind, here are three simple tips that can give your email marketing campaign an immediate boost.
Start with the subject line
What good is even the best email content if you can’t get its recipient to open it in the first place? Needless to say, the only way to ensure that your email will actually be clicked on is by making a compelling subject line. The best way to do so is to try and pique one’s curiosity by tickling the information gap.
On the other hand, this amount of subterfuge might be a bit too subtle and complex to some people’s liking, in which case you need to assume a straightforward approach. The best way to do so is by being as plain and simple as possible. Apart from this, you might want to enhance your offer with a couple of power words or digits to get your reader interested.
Customize your signature
Once your email is opened, you need to introduce yourself properly. Of course, the email sender can be seen already in the inbox, however, the name of the sender or their company may not be as self-explanatory as you would hope. There are several ways to fix this and one of the most effective ones is to create a unique email signature. This way, both you and the email will look more professional and will be more likely to be taken seriously. The simplest and most reliable way to do this is through the use of an email signature generator.
Improve your content
Once the recipient finally starts reading through your email, you need to ensure that they like what you have to offer. However, the service or the product you provide aren’t always enough to make them interested. What you need to focus on is the right way to present your offer. Keep in mind that people usually don’t have a long attention span for reading email content, which is why you should keep it short and to the point.
It also helps to add a personal touch; you can even start by asking a question that will facilitate the immersion of the reader. It is very important to always keep the focus on them and not on your company, which is why the use of the word “you” might have a particularly powerful effect on the person you are addressing. To make the long story short, try to forget that what you’re doing is actually marketing and do your best to start a natural and organic dialogue with the other party.
At the end of the day, by adhering to these three simple tips, you can make your email marketing much more effective and in this way significantly improve the model of your digital marketing. As a side note, keep in mind that most people online are accessing emails through their phones, which is also why you might want to go that extra mile and make your emails mobile-friendly. Although there are numerous other techniques you could utilize to improve your email marketing, with these three tips alone you should already be more than capable of making a difference.
Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.