3 Quick-Wins for Retailers’ Multi-Channel Challenges [White Paper]


by Issa Rodriguez | shared from Exact Target

The concept of sending relevant, targeted messages to consumers isn’t new. It’s always been important to engage customers and prospects through personalized communications that help them make buying decisions—not chase them away. But to be successful in a landscape where data is everywhere—from Point-of-Sale (POS) to email, Twitter, and Foursquare—you might be struggling to connect the dots and communicate with each of your customers as individuals. In fact, with so much data to manage, creating a unified, 360-degree view of each customer seems virtually impossible.

The good news? It’’s not impossible. In this guide, we’ll provide you with three quick wins you can implement today to solve the interactive marketing challenges that have traditionally left retailers puzzled:

  • No common view of the customer
  • Inconsistent multi-channel marketing 
  • Disconnected online and offline experiences

With detailed descriptions, expert recommendations, and tips and tricks, this guide will help you better understand the tools available to retail marketers today—and how taking advantage of these resources produces phenomenal results.


* * *

Bonus Video: Online Marketing vs. Traditional Marketing

[embedplusvideo height=”400″ width=”600″ editlink=”http://bit.ly/1vTxxyb” standard=”http://www.youtube.com/v/d4aijRJFOq4?fs=1″ vars=”ytid=d4aijRJFOq4&width=600&height=400&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=” id=”ep3677″ /]

(Visited 7 times, 1 visits today)