by Issa Rodriguez | shared from Exact Target
The concept of sending relevant, targeted messages to consumers isnt new. Its always been important to engage customers and prospects through personalized communications that help them make buying decisionsnot chase them away. But to be successful in a landscape where data is everywherefrom Point-of-Sale (POS) to email, Twitter, and Foursquareyou might be struggling to connect the dots and communicate with each of your customers as individuals. In fact, with so much data to manage, creating a unified, 360-degree view of each customer seems virtually impossible.
The good news? It’s not impossible. In this guide, well provide you with three quick wins you can implement today to solve the interactive marketing challenges that have traditionally left retailers puzzled:
- No common view of the customer
- Inconsistent multi-channel marketing
- Disconnected online and offline experiences
With detailed descriptions, expert recommendations, and tips and tricks, this guide will help you better understand the tools available to retail marketers todayand how taking advantage of these resources produces phenomenal results.
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Bonus Video: Online Marketing vs. Traditional Marketing
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