Alexe Chasanov, Negosentro | Social Media has become an integral part of modern marketing. Even big brands acknowledge the effectiveness of tapping social media to reach their target audience, and you are certain to bump into their ads every now and then. Truly, social media should be a channel that businesses of all sizes should utilize for their marketing campaigns.
But being on social media alone and coming up with random posts won’t cut it. In order to make your social media campaign a success, engaging your audience is key. We came up with a list of 10 secrets to create an engaging social media content for your brand to help you up. These secrets are what separates effective social media marketing campaigns from the rest:
Practice visual communication, stop using text only
In the world of social media, relying on texts is a big no. Text-only posts are more likely to be ignored. Gain more likes, shares, and comments by using images. Images are more engaging than words so don’t waste your efforts and use images in place of words. This is so true that if you would compare a text post or an image which contains the same text, the image post would engage significantly more audience.
Start using stock photography
The quality of your photos is reflective of your brand. That is why should make sure that you only use good quality photos. We understand that at times, you won’t have your own photos that would fit a certain idea for a post. But don’t just go running to Google Images and take any photo you think is nice. You need to ensure that you’re always doing the right thing – and I mean legal. You can be sued for violating copyright laws. Should you have the need to look for photos to use, do so with stock photos. There is a number of sites that provide wonderful images for free like Burst by Shopify, Stockpic, Pixabay, and Unsplash. These sites will help you out.
Reuse your evergreen content into infographics
Infographics are seen to be a very shareable type of social media content. If you have evergreen content (content that is always relevant), you should consider making infographics out of them. It is good to relaunch your evergreen content in a unique way so coming up with an infographic would be a good idea.
Share genuine customer reviews
Customer reviews are tools for buyers to check the quality of a product. Hearing from someone who has already purchased and used a product you are planning to buy can help you decide. Should the reviews be negative, you would opt not to buy. But if the reviews are good, then it is more likely that you would buy the product. It is truly reassuring to see good reviews of a product.
In this light, you should share customer feedback, testimonials, and reviews that your actual customers make, on your social media pages. You should encourage your customers to send reviews then share them. And should there be cases where there are unhappy customers, nicely ask what the reason for the dissatisfaction is and courteously deal with the problem.
Pinterest can be your friend on visual trends
Pinterest can help you know what kind of content is more likely to engage your audience. That is why it is a good idea to check Pinterest for ideas for your next social media content. There are over 75 billion ideas on Pinterest so you are sure to have an idea of which content to post next.
Social media contests and surveys
Holding social media contest and surveys are truly engaging online activities that you should consider. Your audience will love it when you run a contest where they can win a prize. And when doing this, take the opportunity and ask your participants for their email so that you may be able to engage them in your email marketing campaign too.
Tag a social media influencer and blogger
Bloggers and influencers have a lot of followers that you can also tap. Network with these people as influencer marketing can really help. The very concept of social media marketing is to reach the friends and followers that your audience has. And with influencers and bloggers, your content will reach way more. So connect with influencers and bloggers and come up with content where you can tag them so you can engage their followers.
Place social media buttons in your email newsletter.
Make your social media marketing campaign and email campaign work hand-in-hand by placing social media buttons in your email newsletters. Allow the audience of your email campaign to share your email newsletter to their social media accounts to increase your click rate, and to also help you increase your own follower-base.
Don’t forget to use #Hashtags
Hashtags are some of the constants post social media posts. They connect relevant content so should you wish to search for an idea for your next post. These also engage your audience because these create an environment for them to connect with you with their own posts. So don’t forget to include at least one hashtag for Instagram, Facebook, Twitter, and other social media posts.
While you’re at it, don’t forget to use unique and creative hashtags that is fun and easy to use. A hashtag is worthless if it means nothing, and if it is not used. So choose great hashtags.
Start using Chatbots
Power up your social media accounts by using chatbots. Using a chatbot can help you communicate with your audience without the need for anyone to stay tuned to your accounts 24/7. Chatbots can aid you by answer simple questions, take orders or resolve basic problems. Chatbots truly is handy to have nowadays.
Follow our secrets to create an engaging social media content for your brand
Social media marketing is a truly effective way to market your brand. Knowing how to do it right, like by coming up with engaging social media content, will help you become successful in your efforts. Follow our secrets above and power up your social media marketing now!
Alexe Chasanov is an online marketing community specialist in California. She also works as a consultant for a start-up company to help them in their marketing and growth hacking efforts. She loves writing about social media trends here and there, and on her free time, she loves outdoor sports and martial arts.