The online platform has been subject to change for a very long time. New changes and shifts are made with each passing day. This means that if you have an online business, you have to keep abreast with the changes, whether major or minor, so as to avoid being left out of the loop. Online platforms such as social media provide a ready space for your advertising needs.
The latest of these changes in the online platform include Facebook advertising. Despite the fact that it is not as popular as Google AdWords, you will be amazed at all the advantages you can get from Facebook advertising. Still not convinced? Here are the top 4 reasons why you need to use Facebook advertising in your business today:
1. It is pocket-friendly
If you are starting out in your online business, Facebook advertising is a convenient option since it is more affordable as compared to the other options such as Google Adwords. Depending on the primary goal of your ad, you can run your ads for as little as $1 per day. Starting an online business can drain your pockets on its own, so why spend more on advertising yet Facebook provides a cheaper option?
2. It promotes brand awareness
The best thing about Facebook is that multiple users check in at multiple times. This means that at each given time your ad has the potential of getting millions of views. Even if they don’t click on the ads at first, they will become more aware of your brand, and this largely helps in building your confidence. It also gives you direction on how to strategize and retarget on your future posts. For example, if you are dealing withmagneto replacement parts, Facebook advertising can help you build your brand in the aviation industry.
3. It is a sure way of generating traffic to your site
A small act such as posting a link to your website on Facebook can have tremendous results. The best part about this is that most of the clicks can quickly convert into money since the potential clients already have an idea of what you have to offer.
Therefore, most of them will log in to learn more about your products and services, and in the process, they will most probably end up placing orders. Whether they click on your link to learn more or just to check it out, you can be sure of a constant flow of traffic to your website via Facebook advertising.
Of all forms of advertisement, videos always rank first when it comes to capturing the attention of the target audience. Facebook provides the Autoplay option where videos automatically play so as to increase their chances of getting more views as the target audience scrolls down on their public feed.
The best things about videos is that you can say a lot within a short time. This means that your audience can learn more about your brand without spending too much time on it. Therefore, make videos that promote your brand awareness and post them on Facebook. Don’t forget to also include a link to your website so that interested clients can know where and how to find you.
Facebook advertising comes with a myriad of advantages like the ones stated above. Do not be deceived by its less popularity, but take advantage of this to get ahead of your competition.
Whether you have been in the online business for some time now, or you are just starting out, every form of exposure is good for your business. Facebook advertising is not just any form of exposure; it might be the breakthrough that you have been waiting for. Get maximum benefits at a minimal price of up to $1 a day. Soon, most businesses will start shifting to Facebook advertising, don’t wait till it’s crowded, make the move now and start enjoying the benefits!