shared from Web Marketing 123
CMOs have an increasing pressure to prove ROI and drive revenue, but more than half admit they are unable to provide hard numbers regarding the effectiveness of marketing programs and their impact on the bottom line (2012 Deloitte CMO Summit). A new breed of digitally empowered customers has changed the game and your marketing must evolve to keep up.
Although there is a plethora of marketing solutions available, its important to not get lost in a sea of data or distracted by the latest trends. Instead, you should focus on what matters and works for your unique business.
How can you capture more revenue from online search? Whats your content strategy? Should you leave social media to interns? Review the top mistakes that CMOs will make this year so you can come out on top.
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