Curated by Issa Rodriguez | via Jen from Buuteeq
While many hotels understand the benefits of social media engagement, with limited time and resources it is best to have a focused approach to your engagement choices. Trying to keep up with the latest social trends alone is overwhelming. Try to participate in every social network, and you’ll stretch yourself too thin and never see results.
By the numbers, Facebook and Twitter are the obvious leaders in social media participation, but there are some new surprises when you consider which social channel deserves your time and attention.
In this guide, we’ll discuss the various social platforms available to hoteliers and help you determine which social networks will be most effective in helping you create community, cultivate loyalty, and ultimately, increase revenue.
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