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Tag Archives: Year of the Goat: The best and worst moments in Chinese New Year branding

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Year of the Goat: The best and worst moments in Chinese New Year branding

Year of the Goat: The best and worst moments in Chinese New Year branding

by Katie Ewer | Is there any seasonal event more replete with marketing opportunity than Chinese New Year? Not only is it bursting to the seams with meaningful symbols, colours, motifs, numerology, phraseology and food, it also provides us with a new ‘creative theme’ each year through a new zodiac animal. Unlike Christmas, whose tired and comparatively limited iconography must be rolled out every year to be rehashed, Chinese New ...

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