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Tag Archives: Word-of-Mouth Strategy: 4 Tips for the Age of Transparency

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Word-of-Mouth Strategy: 4 Tips for the Age of Transparency

Word-of-Mouth Strategy: 4 Tips for the Age of Transparency

by Susan Solomon  |  “Opinion has caused more trouble on this little earth than plagues or earthquakes,” Age of Enlightenment philosopher Voltaire famously said. If you or your clients have received unfavorable online comments or reviews, you know exactly what he meant: Years of reputation-building can be toppled by negative online commentary. But the reality is you can’t run a business without having customers and others providing online ratings or comments. It’s ...

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