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Tag Archives: Which Tests Should be Prioritized

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Marketing Research Chart: Determine Which Tests Should be Prioritized

Marketing Research Chart: Determine Which Tests Should be Prioritized

by Daniel Burstein, MarketingSherpa | In the MarketingSherpa Website Optimization Benchmark Report survey, we asked 1,548 marketers: Q. What are the contributing factors for your organization when determining what to test? In a perfect world, we would test absolutely everything we do in order to see how customers react to different headlines, images, copy and calls-to-action in real-world settings. Also in this perfect world, the split testing tool would be parked right next ...

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