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Tag Archives: What Really is Content Marketing [Download eBook]

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What Really is Content Marketing [Download eBook]

What Really is Content Marketing [Download eBook]

via OpenTopic & eMarketingPapers | Marketers are seeking new ways to engage and acquire customers. ‘Content’ has emerged as a popular solution, with marketers directing more resources to the creation, curation and distribution of articles, video, white papers, infographics, how-to-guides and even cartoons to engage audiences. But, despite its popularity, content marketing is still in its infancy. This document defines content marketing to help both experienced and non-experienced marketers understand ...

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