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How To Implement Ideas With Strategic Alignment — And What It Means

How To Implement Ideas With Strategic Alignment — And What It Means

by Time Berry | Marketing guru Seth Godin addressed alignment in a piece about iTunes falling over its own words and intentions. After reading it, I did a quick Google search on “strategic alignment,” which brought up a lot of results and a lot of different meanings. To me, strategic alignment means lining up the details on the ground with the strategy up in the sky. For example, suppose a retail computer ...

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