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The Most Trusted Channels for Branded Content

The Most Trusted Channels for Branded Content

by Ayaz Nanji  | Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group. The report was based on data from a survey of more than 2,000 consumers in the United States. Respondents gave Facebook an average score of 4 as a trusted content source from brands (1=most trusted; 10=least trusted). Magazines and newspapers ranked second (4.4 ...

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