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Tag Archives: The Benefits of Combining Content Marketing and Segmentation

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The Benefits of Combining Content Marketing and Segmentation

The Benefits of Combining Content Marketing and Segmentation

by Kayla Cobb | One of the most talked-about marketing trends at the moment may also be one of the most effective. According to Demand Metric, content marketing generates three times as many leads as traditional outbound marketing while costing 62% less. At MarketingSherpa Email Summit 2015, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Stephen Bruner, Marketing Manager, Precor, to discuss the value of content marketing and segmentation ...

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