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Tag Archives: Study: 90% of Marketers Lack Proper Training

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Study: 90% of Marketers Lack Proper Training

Study: 90% of Marketers Lack Proper Training

by Sally Hooton | 90% of marketers are not trained in marketing performance and marketing ROI, Fournaise study finds. Ninety per cent of marketers are not trained in Marketing Performance & Marketing ROI and 80 per cent struggle with being able to properly demonstrate to their top management the business effectiveness of their marketing spending, campaigns and activities. These are two of the findings identified by The Fournaise Marketing Group ...

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