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Tag Archives: Strategy: Malaysia Airline pushes into branded content

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Strategy: Malaysia Airline pushes into branded content

Strategy: Malaysia Airline pushes into branded content

by Rezwana Manjur | Following a series of unfortunate ad scandals, Malaysia Airlines is taking another tack with its latest branded content move. The airline has partnered up with hit TV show MasterChef contestant Poh Ling Yeow for a series of branded content. The videos, which are shot in documentary style of a travel television show, are currently hosted on its YouTube site and follows Yeow as she walks the streets of ...

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