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Social spending continues rapid rise in 2015: Nielsen

Social spending continues rapid rise in 2015: Nielsen

by Matt Eaton | Despite a predicted 6% increase in adspend in 2015, Hong Kong advertisers remain cautious about the year ahead, particularly when it comes to digital media platforms, which are yet to provide clear return-on-investment data. The latest survey on advertising spending projections by the Hong Kong Advertisers Association (HK2A) and Nielsen, show that despite the digital trend, TV and newspapers will remain dominant over the next 12 ...

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