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Tag Archives: Six Key Players on Your Content Marketing Team

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Six Star Players You Must Have on Your Content Marketing Team

Six Star Players You Must Have on Your Content Marketing Team

by Sandra Gudat  | If you’ve heard it once, you’ve heard it a thousand times: Content is king. But why? Simple: because value-added content has the power to influence consumer behavior—without overt sales tactics. Value-added content (AKA custom content and custom publishing) addresses consumer needs and lifestyle interests connected to your products and services, offering an educational benefit to readers. Engaging in such content marketing can help establish your company as a ...

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