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Tag Archives: Search Engine Marketing: 10-year program generates 90% of all leads

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Search Engine Marketing: 10-year program generates 90% of all leads

Search Engine Marketing: 10-year program generates 90% of all leads

by David Kirkpatrick |A decade ago, the marketing landscape was very different for consumer marketers. For example, 911 Restoration, a property disaster recovery company, was founded 12 years ago and conducted its marketing primarily via the printed Yellow Pages and word-of-mouth exposure.Early in the company’s existence, the three founders realized that the Internet was going to be the main way to reach new customers.Miri Offir, Chief Marketing Officer, 911 Restoration, explained, ...

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