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Is Programmatic Buying Still a Mystery to Most Marketers?

Is Programmatic Buying Still a Mystery to Most Marketers?

by Alex Kantrowitz | Most marketers still don’t have a clear understanding of how programmatic ad buying works even as it attracts a bigger share of budgets, according to a study released today by the Association of National Advertisers and Forrester. The survey of 153 client-side marketers, which took place between February and March, found that just 23% of respondents understood programmatic buying and use it to execute campaigns. Another ...

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