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Retailers, Power Up Your Digital Marketing with Apps

Retailers, Power Up Your Digital Marketing with Apps

Kestrel Lemen (pictured) discusses marketing apps and their role in helping retailers and other commerce-focused marketers to reach customers with personal, data-driven messages. Thanks to the proliferation of smartphones, tablets and other portable devices, most of us are familiar with the concept of apps – small point solutions that work within an existing platform. App usage has grown enormously over the past few years. When most of us think ‘apps’ ...

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