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Let’s Get Digital: The Pinkyshop Story

Let’s Get Digital: The Pinkyshop Story

by Nicole Lantin Pinkyshop is one of the largest wholesaler and retailer of baby apparels in Manila—from newborn clothes to toddler’s toys. Name it. Unlike any other SMEs (Small and Medium Enterprises), Pinkyshop started small but digital. Owner Marilyn Avillar first believed in the power of e-commerce before many of us started out selling pre-loved items via our Instagram accounts or through the “hanap-usap-deal” site we have known. Pinkyshop did ...

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