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5 New and Cool Ways to Use Push to Make Mobile More Effective

5 New and Cool Ways to Use Push to Make Mobile More Effective

by Mallory Lee  |  Push messaging isn’t just about getting your message out. It’s about interacting with your mobile users in a personal way—on their most personal device—by not only reaching them quickly but also creating a meaningful interaction with your brand. Ideally, your mobile app will do more with a push message than simply display an “FYI” or reminder. Sending targeted, relevant messages is no longer a best practice; it’s a ...

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How People Find and Use Mobile Apps

How People Find and Use Mobile Apps

by Ayaz Nanji  | Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos. The report was based on data from an online survey conducted in September 2014 of 8,470 people age 18-64. Respondents were ask about how they find, buy, and use smartphone applications. Some 52% of respondents say they usually become aware of mobile apps from friends and family. Other common discovery methods are app ...

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